Your product is ready. Your go-to-market isn't.
I help B2B technology companies diagnose what's holding growth back, build the go-to-market strategy to fix it, and deploy AI-powered systems so a small team operates like a much larger one.
What I See
The patterns that show up in every company I work with.
More opportunity than capacity to convert
Your pipeline depends on personal introductions and conversations only one or two people can have. The opportunity is there, but the way you sell can't scale with it.
Positioning that somehow doesn't land
Your product solves a real problem, but your messaging isn't connecting with the right buyer. Deals stall in the wrong department. The value proposition sounds different every time.
Martech that doesn't work for you
Stale data, no segmentation, nothing connected to an inbound source. The tool you bought to manage your pipeline isn't managing anything.
Pipeline built one relationship at a time
Every deal comes from a personal connection. It works — until growth targets outpace the conversations you can have. No content engine, no automated lead capture behind you.
These aren't random problems. They're the rough water — symptoms of the same gap: a validated product that lacks a viable commercial engine behind it. What's needed isn't more advice. It's enablement — the strategy, systems, and operational infrastructure that turn a founder-led sales motion into a scalable commercial function.
What I Do
I chart your course. Then build the engine to get you there.
Go-to-Market Strategy
You need a go-to-market plan but don't have the team to build one from scratch. I diagnose where your positioning, sales process, and pipeline are breaking down — then deliver a prioritized strategy you can execute with the resources you have. Not a 60-page report. A sequence of decisions and actions, with the reasoning behind each one.
You get: A prioritized action plan, not a slide deck.
AI-Enabled Operations
The operational gaps holding back your pipeline are the same ones AI is built to close. I design and implement the systems — lead generation, pipeline automation, content infrastructure, data cleanup — using AI to give a small team the output of a much larger one.
You get: Working systems, not a recommendation deck.
Practice & Principle
Twenty years building what most advisors only study
I spent two decades as a strategist and operator inside B2B technology companies — scaling a commerce platform through to its acquisition as Chief Marketing Officer, leading go-to-market for vertical SaaS, and building the commercial systems that turn product traction into pipeline.
Now, through Undercurrents, I help companies build the go-to-market engine they're missing — combining strategic planning with AI-enabled execution to give small teams the commercial infrastructure that used to require a full department.
Kellogg-educated in AI, Data, Automation and Analytics. Operator-turned-advisor.
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